to send a lead magnet to existing subscribers without them having to opt in to a new form.
to customize the look and feel of your lead magnet email, which isn’t supported in our delivery system (i.e.if you’re using double or confirmed opt-in (so subscribers don’t receive your file or external URL before confirming their subscription).
Our Lead Magnet Delivery system is a quick way to send a file or external URL to new opt-ins, but you may want to use a third-party system for a few reasons:
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